Ways to Find the Best Product to Sell on an E-commerce store :
Let’s take a look at each of these strategies to find the best product in more detail. Learn more. How to Start an Online Store with Shopify
Solve a customer pain point:
The best way to develop the best product is to solve a customer pain point. If headaches hurt, they wouldn’t be in business. Customer pain points are usually about addressing bad experiences with the current selection of available products. Active Hound is a brand that solved a pain point in the market. After talking to other dog owners at their local park, the founders, Lucy and Zak, noticed that the pricey dog toys they were buying lacked the durability needed to endure the wear and tear of a playful pet They wanted to create a line of durable dog toys. They now offer toys, treats, and other dog products.
Appeal to people with enthusiasm.
Consumers who are passionate about a particular trade or hobby are more likely to invest in the exact product they want. When evaluating the potential of a product or line of products, this willingness to pay can be a good indicator. Enhancements to your brand can include higher levels of engagement and loyalty, as enthusiastic customers are more involved in the industry and get more value out of the products they purchase. Let’s see a few examples.
Go with your own passion.
While there are inherent risks in choosing a niche based on your own interests, it certainly doesn’t have to be a recipe for disaster. Using your know-how to create and position a unique product can be extremely profitable.Founder/market fit matters, because building a business is a lot of hard work, and you’ll be better equipped to stay motivated and overcome the hurdles if you are deeply invested in what you are selling.
Learn More: Get ideas for things to make and sell online.
Eric Bandholz started Beardbrand as a blog discussing business and sales strategy. Slowly, his passion for beards crept into the blog. Over time, he turned his passion for the bearded lifestyle into a separate and successful e-commerce business selling beard grooming products. Moorea Seal is another example of someone who turned their passion into a successful online business. In 2010 Moorea, a full-time artist living in Seattle became self-employed through various creative pursuits. blogging, running her own jewelry business, freelance illustration, and graphic design.
Consider your work experience.
Has working in a particular industry helped you learn the ins and outs? Maybe you have a skill or a particular set of experiences that makes you more knowledgeable than the average person on a particular topic. Turning your expertise into your own online business is a smart way to enter the market with a leg up that isn’t easy for others to duplicate or copy. Retro Supply is an online shop that sells digital assets for graphic designers and illustrators inspired by history. Founder Dustin Lee, a designer by trade, pivoted from running a freelance web design shop to generating more passive revenue through Retro Supply’s selection of digital products.
Capitalize early on the trends.
It’s easy to recognize a trend in advance so that you can capitalize on it before your competitors do. It helps you to carve out a place in the market and establish yourself as a leader before others have a chance to. Digital marketing is an important part of any online business, but because the nature of digital marketing means that your spending will be a bit lower and the opportunity to build long-term organic traffic may be greater, this doesn’t mean that you shouldn’t invest the key is to not confuse a fad with a genuine trend.
There are customer reviews on existing products.
Whether you already sell products online or not, there’s a wealth of insight you can gain from customer reviews. You can find out what customers say about your current products by reviewing the customer reviews on Amazon. Are there any trends or feedback that are especially useful to you when you’re developing your next product? Pay special attention to shortcomings and complaints. You don’t currently need to have a store to explore the industry you want to get into. Just look at what other brands are doing and check out customer reviews for products that are relevant to your business.
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