The Future of Wearables


Smartwatches are the next generation of wearables, the connection between man and machine, the newest way to interact with the digital world around us. As we move forward into the 22nd century, these devices will make our lives simpler and more efficient than ever before. But where are we now? What are the best smartwatches available today? And what can we expect from these new devices in 2022? In this article, I’ll be discussing the top 5 smartwatches you can buy right now and what to expect in the near future.

What’s wrong with wearables now?

Some might say that wearables are too focused on fitness tracking and heart rate. Consumers want to see something different in wearable technology, especially as it pertains to smartwatches. This means less on-screen data and more functionality. A good example of a functional smartwatch is one that allows you to seamlessly interact with your phone from your wrist – such as by taking calls or sending messages directly from your watch rather than having to dig out your phone every time you need to respond to a text message.

How will we see wearables change in 2022?

The wearables industry has been alive for a little over five years now. We’ve seen smartwatches become more and more popular and successful, yet we still have far to go to make them a viable product in terms of sales. Apple’s watch sold around 14 million units, while Xiaomi sold 18 million wearables in Q1 2016 alone.

How does this relate to marketing?

Marketers will use wearables as a way to increase customer satisfaction and repeat business. By utilizing customer feedback from wearables, marketers can meet their customers’ needs quickly before they move on to a competitor. The most cutting-edge companies are embracing wearable technology now. Companies will begin analyzing these trends in order to have relevant conversations with their customers about what features they’d like to see in future products. This data is valuable for future product development and marketing campaigns.

What does this mean for marketers in 2018 and 2019?

The sudden rise in popularity (and subsequent fall) of smartwatches and fitness trackers is an interesting case study. While they might have seemed like a passing fad, wearables have actually been very helpful for marketers. Many brands have created apps that integrate with popular devices such as Fitbit and Apple Watch to help users stay on top of their activity goals throughout the day.

Takeaways – learnings you can use tomorrow.

It is not just about smartwatches and wearables, but a note on how trends for software and hardware are accelerating. 2018 saw VR/AR/MR become more than a concept: real businesses were created. The same happened with IoT products.

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